Outsource to grow your business

THERE'S a reason we use a stock agent, an accountant and a mechanic in our farm business.

Actually there’s many reasons: it saves us money, we get better results, it’s more time efficient, ensures we’re meeting regulations and then there’s the fact we don’t like doing all these tasks.
 
The same reasons apply when businesses and organisations are considering outsourcing their content creation.

Reduce costs
At first glance the price of outsourcing can scare business owners away. However, when you dig a little deeper and do the sums, outsourcing is often good value. A contractor’s hourly rate may seem high to you, but have you accounted for the fact the work will be completed quicker than your in-house staff because they are experts at this role? Or that there are no hidden costs for you such as holiday/sick pay and superannuation? You don’t even need to buy them a cake on their birthday or provide a computer, desk and internet. Before dismissing outsourcing as being too expensive, run some sums for your individual situation and you may be surprised what you discover.

Better results
Content creators are only creating content, so they are experts in getting messages across. The results from a dedicated content writer can not be compared to having your receptionist fill in or what you can produce in short snippets between doing the rest of your demanding job. Content creation is an artform and shouldn’t be handled by just anyone. Afterall, we don’t create content for the sake of it. Content should be working for you. You want your content marketing machine powered by as much horsepower as possible. 

Time efficiency
Expert consultants can focus on content creation while the rest of the team focuses on what they do best. That’s all they’re working on. There’s no keeping up with messages and emails from colleagues, long lunches, marketing plans, social uploads, and other random tasks set by managers. They write the content your business needs to grow and they’ll likely do it faster than in-house staff.

Regulations
An experienced content creator, such as I Heart Farming, will have training in media law covering defamation and reporting on legal matters. They will also have honed sensitivity skills, which allow them to avoid upsetting clients and the wider public with improper use of inflammatory language. When it comes to putting your best forward forward with the public, you want to make sure the content is not doing more harm than good.

Support your team
Marketing teams are flat out with bigger picture strategising and daily problem solving. Content can often be what fits in around meetings and spreadsheets. Let them focus on taking care of your company’s marketing, without having to take out large chunks of time for content creation. Get a content creator on board to be the workhorse who focuses on writing the best content possible to get your messages across. Content creators become a tool that helps the marketing team work most efficiently and effectively.

If you’ve been considering outsourcing your content creation, now is a great time to take the next step. If you would like to talk to I Heart Farming about your content needs, book a free 30-minute discovery call by clicking the link below. We look forward to growing your business.

BOOK HERE